Other media research projects

The Media Research unit offers a comprehensive range of qualitative and quantitative approaches to research for operative and strategic marketing decisions on the part of our clients in the media segments of radio, print, the Internet, interactive digital media, outdoor, cinema and direct mail.

Specific and wide-ranging know how in association with the use of the most up to date measuring techniques and innovative methods make it possible to provide reliable and objective media consumption data which are suitable for every aspect of the media.

In order, at the same time, to develop a full picture of the complex media landscape, several research approaches which cover a range of different media are used and developed alongside one another.

Our information services, including ad hoc analyses and other evaluations such as cluster analyses and fusions, make the associations between the media and marketing understandable.

The consumption data from various media coverage studies form the basic currency for the media planning on the part of the advertisers and agencies in collaboration with the media providers.

Our Ad hoc Media Research team offers our clients individual solutions, concepts and services for short term operative and long term strategic decisions. Not only all the established tools but also the newest developments in methodology, such as on-line and creative Focus Groups, are brought equally into play for the problem orientated study approach.

Data and analysis results are made available in line with the clients’ needs – whether it is electronic data provision, presentations with marketing recommendations right through to workshops where the client joins in processing the results of a study to develop implementation strategies.