Media
The media age and a communications society: two expressions which are an indication of the high status of the media in the 21st century. Never before have the media been so pervasive in our day to day life, never before has the range on offer been so diverse.
The world of the media today has many different facets so that the researching of it demands comprehensive know how from specialists in all of the many sectors of media research which are active in this tremendously dynamic market.
GfK Austria has available information services on the media consumption patterns and habits of the consumers of all sorts of media, both traditional and innovative. The media consumption data are often a currency basis for the media providers, the planners and the advertising industry. The implementation of customer-specific studies is carried out with a high level of market know how and using the most up to date research methods.
With two departments, television research and media research, each of which focuses on different media segments, GfK Austria has at its disposal specialists in both markets and methodology and so is able to guarantee the highest standards for their media research systems as well as having an internationally staffed workgroup for every aspect of the media.
Alke Sulimma
MMag. Maria Kostner