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Telecoms & IT

• Fascinating insights for Telco & IT
• Experience – Market knowledge – Internationalism – Growth from Knowledge
  

Many years of experience

Our experience in the telecommunications sector dates back to the early days of mobile telephones and the deregulation of the market. The competition has changed dramatically since then and the demands in the current fiercely competitive market for information gathering are very different from those set in the infancy of mobile telephony.

International Trends in the Telecom and IT Markets

• Mobility is one of the primary targets. Above all, companies need to close the divide between the need for mobility for their employees and total security.
• The blending together of voice, data and applications
• Technologies which reduce both complexity and costs top the wish-lists from the companies
• Brands have become key drivers for success in the market
• Competition from the Emerging Markets set ever-increasing demands on companies
  

Local and international competency

In order to answer your questions, GfK Austria is not only able to offer surveys of the market at the local level. GfK Austria is constantly involved in large-scale studies in the IT and telecommunications markets or is the initiator themselves of such studies. In the CEE region, especially, GfK Austria has its own close-knit network of marketing specialists.

GfK services

• Target group analysis
• Typology/Segmentation
• Customer satisfaction and customer loyalty
• Innovation studies
• Tracking of changing behaviour patterns (Churn Management)
• B2B studies
• Employee satisfaction studies