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• List of Surveys

Social and Organisational Research

GfK Social and Organizational Research focuses on people and organizations. Across markets, at the individual and the institutional level, we provide a more in-depth understanding how lifestyles, consumer habits or working life structures interact.

Focus on organizations

GfK uses a scientifically sound model for employee surveys to measure employee engagement as well as important dimensions of companies’ organizational environment that have a decisive impact on creating high performance organizations that succeed in reaching their business goals. Advanced employee research measures also highly company-specific issues an organization needs to address.

 
For more information on GfK employee research see
marketing solutions.

Infoflyer

GfK Mitarbeiterbefragungen en (pdf, 406KB)

In addition to employee surveys, strategy or human resource development workshops are part of organizational research as much as customer satisfaction studies, external image monitorings or mystery shoppings to support our clients in creating high performing organizations.

Focus on people

What do you really know about your customers beyond their consumer behavior?

National and international ad hoc studies for clients from the private and public sectors address a multitude of topics. Among those, to mention a few:

• Values
• Family issues
• Working life
• Education
• Leisure activities and sports
• Lifestyles and living styles
• Culture and arts
• Religion
• Studies focusing on particular target groups (children, women, enterprises).

For decades by now, GfK Austria’s social research focusing on people has been running syndicated trend studies (available for sale) that include proprietary parts of clients (results are only available to those clients).

• GfK Lifestyle – annually since 1987
  The GfK Lifestyle survey is a written questionnaire, representative for the Austrian population as a whole over the age of 15 years (n=4,000).
  
  
• GfK Youth– annually since 1976
  The GfK Youth survey is representative for Austrian youth and young adults between the ages of 12 and 24 years who have Internet access (n=1,200).
  
  
• Generation 50 plus
  Seniors surveys are carried out as part of the intergenerative research, on the basis of personal interviews and representative for the Austrian population over the age of 50 years.
  
  
• Migrant surveys – since 2007
  At 10% of the population in Austria, migrants form an economic factor which should not be underestimated. Interviews are carried out with migrants from 6 countries of origin (n=1.500).