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Industrial Goods

• Global information for globally active companies
• Globalisation changes the information needs and marketing methods of industrial concerns

Branding through globalisation

In Austria, in particular, the market for many companies is limited. The logical consequence of this is expansion. As globalisation increases, the demands on the companies, their products and their marketing are all also subject to change. In the future the creation of strong brands will be inevitable for the success of companies.

From Product focus to Stakeholder focus

In order to build strong brands, it is important to know what the stakeholders (jpg, 124 KB) regard as being important and appropriate. Credibility is one of the most important criteria in the creation of a successful brand and because of this any inappropriate and implausible features have a negative effect on the overall impression created of a company.

Sustainable success by targeted information

GfK Austria offers its services to support you in the adoption of successful marketing strategies and, in the end effect, to increase your company’s success. GfK’s global network across more than 100 countries ›› means we have the local competence to acquire the information which is important for successful operation in ever-expanding markets.

We provide the support you need, for example, in:

• Analysis of the potential for growth of your company
• New development of products 
• Brand analysis and management
• Tracking of image and awareness amongst participating stakeholders
• Market orientation 
• Customer segmentation 
• Consolidation of customer relationships and their loyalty 
• Analysis of customer satisfaction in relation both to you and your competitors
• Employee surveys