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HealthCare

Not just a database: a complete solution-orientated consultancy

For more than 30 years, GfK has been carrying out research in the pharmacological and health care sectors and is the only institute in Austria to have a specialised business unit, whose staff are concerned exclusively with themes which are centred on health questions. GfK Austria is the largest provider of health and pharmaceutical research solutions in the ad hoc sector in Austria.

Our Philosophy

• Pharma Know-how ››
• Full-service care ››
• Solution-orientated implementation of the whole range of study methods ››
• Present in all associated sectors ››
• Present in all Eastern European countries ››
• Use of the newest research methods ››

Our range of research covers the full range of services ›› in modern pharmaceutical market research for all aspects of pharmaceutical market research ››. As well as ad hoc studies which are product-specific, we carry out in-house projects on health-related topics ›› on a regular basis and are also able to offer you RepInsight ››, an innovative tool which measures the effect of the visits by your company representatives to doctors.

However broad the range of decisions which you have to make on a day-to-day basis, it is matched by the scope of the content covered by the research projects in the health care sector ››.

We can deliver results on these and many other aspects of the pharmaceutical market from our wide repertoire of quantitative and qualitative survey methodologies:

Multinational studies 

Markets are growing ever closer together. Pharmaceutical companies operate not only on an international basis but, increasingly, also globally. With more than 100 associated partners we are able to offer you the possibility of carrying out projects concerning all sorts of marketing questions in more than 100 countries all over the world both efficiently and to a unified quality standard.

Worldwide networks and co-operations which work well are a decisive factor in carrying out international projects successfully.

The particular USP of the GfK Austria HealthCare Team not only applies for international projects – but especially in their high level of know how with regard to the CEE countries ››.