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Energy

Better information in the energy market
Reliable – accurate – individual – directly implementable

Wholesale clients and private end-users

Alongside the industrial customers, who are the major users of electricity in Austria, the private end-users are also an interesting target group for energy companies with their demand amounting to 30% of the total. So GfK’s Energy Market Research group does not just limit its activities to one sector but offers its services in both the B2B segment and the private sector.

Individuality and tradition at an international level

Right from the early days of the deregulation of the energy market, GfK Austria has proven its competence in the Austrian energy market through its surveys (pdf, 44 KB).
This long tradition has been supplemented by the development of individual solutions for our clients (pdf, 42 KB).
Even expansion into foreign markets by energy suppliers can be afforded optimal support by GfK through its close-knit international network.

New opportunities resulting from better information

Customer satisfaction, client segmentation, loyalty and recommendation are important themes, above all in the private sector, where the concept of competition is not yet accepted to the same degree. Here, GfK Austria, in collaboration with external partners, offers more than just the means of constructing typologies.The Scoring Model can be used to apply these types to your customers so providing you with a consistent standardisation of your clients. This is of particular value in targeted approaches. Our network also means we can be of great assistance to you in attracting customers.

Means by which GfK assures that better information for lasting success for you include: 

• Market structure analyses (provision of goods, use of services)
• Market potential analyses for products and services
• Market segmentation, identification of target groups
• Customer satisfaction surveys
• Optimisation of prices and tariffs
• Optimisation of products and services
• Assessment of awareness, analysis of competitors image
• Testing and assessment of success of communication measures
• Regionalisation and individualisation of market potentials
• Employee surveys