Czechia: Majority of the Central and Eastern European retail markets is showing increasing consolidation of FMCG chains
The results of the project "SHOPPING MONITOR Central & Eastern Europe 2010"
Recent study Shopping Monitor CEE 2010, based on the representative international shopper survey of company INCOMA / GfK, shows that market concentration in most of the monitored Central and Eastern European countries is still increasing.
Retail market is the most concentrated in Slovenia. When identifying their main shopping place, almost 100% of shoppers mentioned one of the ten biggest retailers. Also in Slovakia and in Hungary, the share of TOP 10 retailers is very high (90% and more). Czech Republic and Croatia follows with 85% resp. 81%. The least concentrated is the market in Bulgaria (48%) which has even showed a slight decline in consolidation development during the critical year.
Wile in Croatia and Poland there is one far ahead leading chain (Konzum, Biedronka), the other countries have usually a more balanced structure of retailers. Some of the major international chains are already well established in a number of the monitored countries: Metro/Makro in 8 countries, Billa, Kaufland, Lidl and Spar/Interspar in 6 countries.
The annual research of population shopping habits and preferences Shopping Monitor CEE 2010 was conducted in 11 countries of the CEE region: Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania (urban population only), Serbia, Slovakia, Slovenia and Ukraine.
For further information you can contact
Pavel Cabal or Zdenek Skala
NCOMA Research,
tel. + 420 251 117 549 or 545
e-mail: cabal@incoma.cz or skala@incoma.cz
Press Release