GfK Austria
Presse/Events/Newsletter
February 4, 2012, 22:06
http://www.gfk.com/gfkaustria/htdocs/public_relations/newsletter/index.de.html

GfK Newsletter

Unsere Newsletter informiert Sie über aktuelle Neuerscheinungen und wichtige Nachrichten aus der Welt der Marktforschung.

CEEMEA Newsletter up[2]date
GfK Austria Newsletter
GfK Newsletter - international

Unser Archiv vergangener GfK Newsletter finden Sie hier ›› .

CEEMEA up[2]date Mai 2011 - Retail

GfK-CEEMEA-NL-2011-05-Retail
(pdf, 1MB)

"The results of some syndicated surveys (which are still very much appreciated by the clients) are presented as well as several interesting ad-hoc projects and also some news about developments in the regional GfK network. This time the contributions for the Newsletter have been collected from 14 countries: Austria, Bulgaria, Croatia, the Czech Republic, Hungary, Poland, Romania, Russia, Slovakia, Slovenia, Serbia, Turkey, Ukraine and also from the United States..."

Detail-Artikel

CEEMEA-NL-Retail_Bulgaria (pdf, 95KB)
CEEMEA-NL-Retail_Croatia (pdf, 18KB)
CEEMEA-NL-Retail_Czech_Republic (pdf, 125KB)
CEEMEA-NL-Retail_Hungary (pdf, 70KB)
CEEMEA-NL-Retail_Poland (pdf, 194KB)
CEEMEA-NL-Retail_Romania (pdf, 89KB)
CEEMEA-NL-Retail_Russia (pdf. 15KB)
CEEMEA-NL-Retail_Serbia (pdf, 477KB)
CEEMEA-NL-Retail_Slovakia (pdf, 61KB)
CEEMEA-NL-Retail_Slovenia (pdf, 220KB)
CEEMEA-NL-Retail_Turkey (pdf, 249KB)
CEEMEA-NL-Retail_Ukraine (pdf, 72KB)
CEEMEA-NL-Retail_FN_20th_Anniversary (pdf, 478KB)
CEEMEA-NL-Retail_SC_Czech Republic_1 (pdf, 1.2MB)
CEEMEA-NL-Retail_SC_Czech_Republic_3 (pdf, 54KB)
CEEMEA-NL-Retail_SC_people_Angela_Schalk (pdf, 156KB)
CEEMEA-NL-Retail_SC_people_Vangelis_Matthaiopoulos
(pdf, 153KB)
CEEMEA-NL-Retail_SC_Shopper_Marketing_conference_2011
(pdf, 99KB)

GfK Austria Newsletter März 2011
Sozial- und Organisationsforschung

GfK NL Sozialforschung Maerz2011
(pdf, 92KB)

"Werte? Was bedeutet das eigentlich? Wen interessiert das? Wozu soll man darüber Bescheid wissen? Ja, wir reden vom Werteverfall, wenn uns etwas ärgert, das nicht in unser kognitives Skript passt, aber was fällt eigentlich überhaupt in diesen Begriff und was bedeuten "Werte" für ganz konkrete, angewandte Forschung, für das Verständnis von Konsumenten, für die Verkaufszahlen von Unternehmen, für gesellschaftliche Institutionen, für das Wohlbefinden der Einzelnen?..."

GfK Austria Newsletter - Februar 2011
Consumer Tracking

GfK NL Consumertracking Februar2011
(pdf, 55KB)

"Ab sofort ist die neue GfK Consumer Tracking Studie "Händlerexpertise - Der Österreichische Handel im Gesamtjahr 2010" verfügbar. Sie ermöglicht Ihnen mit Haushaltspaneldaten einen Einblick in die aktuellen Trends der österreichischen Handelslandschaft..."

GfK Consumer Index 04/2011

GfK CI 04-2011 auf www.gfkps.com ››
(pdf, 530KB)

"Preisknüller vs. Nachfragekiller - Um die Verbraucher bei der Stange zu halten, setzt der Handel immer mehr und stärkere Promotions ein..."

Italy: GfK Eurisko Newsletter 03/2011

GfK-Eurisko_Cinqueminuti_36 on gfk.com/gfk-eurisko ››

"It is well-known that Italians consider the home to be their most important asset, one of life’s goals (when one is not owned), changing and improving it (as the family grows and demands increase), possibly possessing more than one (that twentieth century myth of a second home). The phenomenon of dwelling is well-defined, invested with much more meaning than, say, in the Anglo-Saxon world..."

GfK Roper Pulse® SNAPSHOT
January 2011

Read this Newsletter on www.gfknop.com ››

"‘A New Year dawns, but for many consumers around the world, particularly those in developed markets, the forecast is somewhat overcast. Many governments in the Eurozone, UK and elsewhere are bringing into force austerity programmes that are likely to dent consumer confidence. Marketers and retailers will be responding with promotions and deals to entice customers to part with their valuable cash, but is lowest price always best? And how best to target the most budget conscious consumers? This issue of Roper Snapshot explores both of these topics..."