Unsere Newsletter informiert Sie über aktuelle Neuerscheinungen und wichtige Nachrichten aus der Welt der Marktforschung.
Unser Archiv vergangener GfK Newsletter finden Sie hier ›› .
GfK-CEEMEA-NL-2010-06_Economising Times
(pdf, 752KB)
"Although the echo of the crisis is still present, we believe its darkest side is behind us. This edition provides variety of its manifestations across Central and East Europe. Our consultants have prepared examples which may illustrate the mood of consumers at different markets. In addition, it also indicates some future expectations and developments which may serve as a source of ideas to move your business forward. Collection is made by number of interesting articles from 10 CEE countries..."
CEEMEA-2010-06_NL_Retail Trends
(pdf, 853KB)
"This time the contributions for the CEE Newsletter have been collected from Austria, Bulgaria, the Czech Republic, Hungary, Macedonia, Poland, Slovakia, Slovenia, Serbia and Ukraine with the opening article bringing a brief insight into the theme from perspective of the whole of the CEE region. We think everyone will fi nd at least some of the topics interesting – and our colleagues are ready to provide you with a more in-depth view if you require it..."
GfK_NL_Sozialforschung Dezember 2009
(pdf, 55KB)
"...Weltweit sind Rezession und Arbeitslosigkeit jene Themen, die die Menschen derzeit am meisten bewegen. 50 % geben in neuesten Studien an, dass sie sich darüber die größten Sorgen machen. Mit einem Plus von 18 Prozentpunkten gegenüber dem Vorjahr ist das der größte Anstieg in einem Jahr von allen Sorgen, die jemals gemessen wurden. Rezession und Arbeitslosigkeit sind die Top-Sorgen in den großen asiatischen Ländern (China, Japan, Thailand), in Deutschland, Spanien und der Türkei, aber auch im Ursprungsland der Krise selbst - in den USA...."
Consumer_Index_06-2010 (pdf, 521KB)
"In jeder Krise steckt eine Chance – selten hat sich eine Volksweisheit als so wahr erwiesen wie in diesen Tagen. Die Auftragsbücher der Industrie: nahezu voll. Der Export von Waren made in Germany: beinahe auf altem Niveau. Die einst krisengeschüttelte Autoindustrie fährt Sonderschichten und die Banken freuen sich über ihr gutes Zeugnis. Dazu Monat für Monat erfreuliche Nachrichten vom Arbeitsmarkt – selten war soviel Grund für Zuversicht..."
GfK-Eurisko_Cinqueminuti_29 ›› (pdf, 180KB)
"GfK Eurisko seminars have become events which put our research findings in the spotlight. The aim is to share and compare them with the goals and projects that hail from parallel worlds, above all those of manufacturers and of advertisers. Of particular importance is our annual seminar, which is due to take place on the 14th of July in Milan and on the 14th of September in Rome..."
Read this Newsletter on www.gfknop.com ››
(PDF)
"The Affluent segment is of increasing interest to many financial providers. However, attracting and retaining this group is not quite as straightforward as it might initially appear..."
We are pleased to announce that our Mood of the World 2010 report is now available - an up-to-date, comprehensive and authoritative audit of how global consumers are adjusting to our post-recessionary world.
Mood of the World from GfK Roper Consulting delivers unrivalled insight and analysis of consumer concerns, attitudes and behaviours in 2010.
For more details on this report, and how to order your copy,
click here ››
Read this Newsletter on www.gfknop.com ››
"Word of mouth and information flow are major topics for GfK Roper Consulting, and ones which we can provide unrivalled insight into using our longstanding Influentials model. By identifying this important group we can better understand those who spread the word to others..."
Download report from worldwide.tns-global.com ››
These reports keep you up to date with category and channel trends and provide you with quarterly key indicators for each country.
Download report from worldwide.tns-global.com ››
These reports keep you up to date with category and channel trends and provide you with quarterly key indicators for each country.
Download report from worldwide.tns-global.com ››
These reports keep you up to date with category and channel trends and provide you with quarterly key indicators for each country.
Mag. Sabina Nassner-Nitsch
PR and Communications Manager
E-Mail ››