GfK Newsletter

Consumer Goods - Dezember 2009

CEEMEA_Newsletter_Consumer Goods_12-09
(pdf, 667KB)

"...Not surprisingly, the effects of the economic crisis on shopping and consumption behaviour are at the forefront in most articles. From the growing importance of the middle price segment in Bulgaria to the increase of Private Label shares in Croatia and the successful efforts to strengthen customer loyalty in Slovakia - there are lots of examples of how consumers, retailers and manufacturers are reacting to the adverse market conditions..."

Detail-Artikel

• CEEMEA-NL-2009-12_Austria (pdf, 85KB)
• CEEMEA-NL-2009-12_Bulgaria_1 (pdf, 392KB)
• CEEMEA-NL-2009-12_Bulgaria_2 (pdf, 164KB)
• CEEMEA-NL-2009-12_Croatia (pdf, 71KB)
• CEEMEA-NL-2009-12_Hungaria (pdf, 117KB)
• CEEMEA-NL-2009-12_Poland (pdf, 103KB)
• CEEMEA-NL-2009-12_Romania (pdf, 92KB)
• CEEMEA-NL-2009-12_Russia (pdf, 96KB)
• CEEMEA-NL-2009-12_Serbia (pdf, 263KB)
• CEEMEA-NL-2009-12_Slovakia_1 (pdf, 168KB)
• CEEMEA-NL-2009-12_Slovakia_2 (pdf, 84KB)
• CEEMEA-NL-2009-12_Slovenia (pdf, 154KB)
• CEEMEA-NL-2009-12_Ukraine (pdf, 343KB)
  
  
• shortcut: Justus_Gentner_Consumer_Tracking (pdf, 24KB)
• shortcut: Consumer_Research_Team_Meeting (pdf, 88KB)
• shortcut: The_10th_Annual_GfK Rus_Conference (pdf, 75KB)

GfK Austria Sozialforschung - Dezember 2009

GfK_NL_Sozialforschung Dezember 2009 
(pdf, 55KB)

"...Weltweit sind Rezession und Arbeitslosigkeit jene Themen, die die Menschen derzeit am meisten bewegen. 50 % geben in neuesten Studien an, dass sie sich darüber die größten Sorgen machen. Mit einem Plus von 18 Prozentpunkten gegenüber dem Vorjahr ist das der größte Anstieg in einem Jahr von allen Sorgen, die jemals gemessen wurden. Rezession und Arbeitslosigkeit sind die Top-Sorgen in den großen asiatischen Ländern (China, Japan, Thailand), in Deutschland, Spanien und der Türkei, aber auch im Ursprungsland der Krise selbst - in den USA...."

Detail-Artikel

• Trust – Vertrauen in der Krise (pdf, 18KB)
• Krise und Finanzmarkt (pdf, 16KB)
• Der Konsument unter dem Einfluss der Wirtschaftskrise 
  (pdf, 48KB)
• LEH in der Krise (pdf, 19KB)

GfK Roper Pulse® SNAPSHOT - February 2010

Read this Newsletter on www.gfknop.com ››

"Recent media stories questioning the veracity of data linking human activity to global climate change - such as Climategate - and the perceived failure of the Copenhagen summit have served to further complicate green issues, making an accurate and informed understanding of global consumer opinion on the environment more important than ever..."

Italy: GfK Eurisko Newsletter 02/2010

GfK-Eurisko_Cinqueminuti_25_en (pdf, 132KB)

"...According to demographic transition theory, western societies, including Italy, have seen a shift in the calendar of life events. In other words all the fundamental stages of life have been extended - we become adults later, we get married and have children later, and we "may” grow old later..."
 

GfK ConsumerScan
Consumer Index 01/2010

Consumer_Index_01-2010 (pdf, 544KB)

"...Das Schöne findet man, das Wahre muss man suchen, sagt ein deutsches Sprichwort. Ähnliches gilt natürlich auch für das nicht so Schöne. So sticht die "hässliche” Umsatzentwicklung für die Güter des täglichen Bedarfs im Januar 2010 auf den ersten Blick ins Auge. Die ganze Wahrheit ist das – zum Glück – aber nicht..."

GfK/TNS Europanel Consumer Index 
Western and Northern Europe - Q3/2009

Europanel_Consumer_Index_WNE_q3_2009.pdf
(pdf, 723KB)

"...Whilst FMCG in volume terms continues to grow, price reductions due to deflation are impacting a number of countries and categories in terms of value - notably France, Germany and Spain as well as Fresh and Chilled Foods. Both these categories experienced significant price increases throughout 2008 but this trend is now reversed due to deflation, growth of Private Label, sales through Discounters and promotional activity..."

GfK/TNS Europanel Consumer Index 
Central and Eastern Europe  Q3/2009

Europanel-Consumer_Index-CEE Q3-2009
(pdf, 935KB)

"...Discounters continue to develop in Central and Eastern Europe: Tempo Express is the first hard discounter in Serbia, in Bulgaria six outlets of the Plus Discounter chain have been opened as well as the first two Penny stores. Lidl is expected on the Bulgarian market in 2010. Bierdronka continues its strong performance in Poland as does Magnit in Russia... "

GfK/TNS Europanel Consumer Index 
United States of America  Q3/2009

Europanel-Consumer_Index-USA_q32009
(pdf, 221KB)

"...As a consequence of the economic climate Private Label share is growing in the United States with colourful and esthetic packagings being developed to convey quality..."