News of the Month
Retailer Expertise 2011:
The Austrian Grocery Trade Semiannual Report 2011
GfK Consumer Tracking offers you additional insight on current trends within the Austrian grocery trade.
The study focuses on changes in buying behaviour which are responsible for the development of trade channels and individual banners. It analyses the trends of the discounters Hofer and Lidl as well as the different store formats of Rewe and Spar. Switching effects between the various key accounts as well as the development of FMCG baskets is carefully examined by the GfK market research experts. (The study is available in German language only.)
Shopper VIP - Segmentation for Growth
Actionable insights from survey results and purchase behaviour
Shopper VIP is a new GfK segmentation based on 40 shopping statements covering Austria and 11 countries in CEEMEA.
Dr. Tomas Krasny