Consumer Tracking:
Retailer Expertise - The Austrian Trade in 1st HY 2011
GfK Consumer Tracking offers you additional insight on current trends within the Austrian grocery trade.
The study focuses on changes in buying behaviour which are responsible for the development of trade channels and individual banners. It analyses the trends of the discounters Hofer and Lidl as well as the different store formats of Rewe and Spar. Switching effects between the various key accounts as well as the development of FMCG baskets is carefully examined by the GfK market research experts.
- Basic information – trade in Austria Retailer Strategies
- Trends within the Austrian retailers
- Trends within each key account in 1st HY 2011
- Switching within the key accounts in 1st HY 2011
- Basket development within trade
The study is available in German language only.
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Retailer expertiseThe Austrian Trade in 1st half year 2011 within the Austrian retailers/drug stores
Mag. Klara Fichtenbauer
Mag. Birgit Walia