Video Metre Test in Focus Groups
Simultaneous measurement of non-verbal reactions in one focus group of 12 people
- Continuous measurement (on a 10-point scale) by means of a dial
- Assessment of stimulus material (video or live) on the basis of a previously defined criterion
- Immediate presentation of results for clients on a video screen (with curves for the entire group + subgroups superimposed on the live transmission)
- Simultaneous compilation of (customary) market research questions regarding sociodemography, buying behaviour, etc. as closed questions
Output
- Videotape with the curves superimposed on the original pictures
- Report with a compilation of all variables
Contact
Dr. Christine Buchebner
Tel. +43-1-71710-119
E-Mail ››