• Digital at GfK
• Geomarketing
• Purchasing Power Index
• Concepts & Products
• Market Structures
• Brand & Communication
• Market Launch
• Price
• Psychologic Market Research
  • Creative Groups
  • Psychological Creative Workshops
  • In-Depth/Expert Interview
  • Ethnography
  • Guided Tours
  • Genius
  • Focus Groups
  • Video Metre Test in Focus Groups
  • Focus Groups for Website Evaluation
  • Qualitative Webtest
  • Eye-Tracking
  • Tachistoscope Test
  • Ad*Vantage®/MULTIMEDIA Online
  • Ad*Creator®
  • Online Focus Groups
  • Bulletin Board Discussion
  • Online Diary
• Satisfaction & Loyalty

Qualitative Webtest

The how and why of your homepage!

You want to know what visitors think of your homepage?

• Which elements are appealing and which are irritating?
• How easily is the user able to navigate through your homepage?
• How user friendly is it?
• Do users have problems understanding anything? What is particularly interesting to them? Do they have any further wishes with respect to the contents?

Our Qualitative Webtest answers all your questions about the appeal and user friendliness of your homepage.

Via a scan converter, video recordings are made of the 30 minute interviews. The interviewer questions respondents about the start page and other selected pages of the site.

The standard sample size is 30 target persons.