• Digital at GfK
• Geomarketing
• Purchasing Power Index
• Concepts & Products
• Market Structures
• Brand & Communication
• Market Launch
• Price
• Psychologic Market Research
  • Creative Groups
  • Psychological Creative Workshops
  • In-Depth/Expert Interview
  • Ethnography
  • Guided Tours
  • Genius
  • Focus Groups
  • Video Metre Test in Focus Groups
  • Focus Groups for Website Evaluation
  • Qualitative Webtest
  • Eye-Tracking
  • Tachistoscope Test
  • Ad*Vantage®/MULTIMEDIA Online
  • Ad*Creator®
  • Online Focus Groups
  • Bulletin Board Discussion
  • Online Diary
• Satisfaction & Loyalty

Online Diary

Diary entries over a longer period of time

• Collection of data on consumer behaviour and/or experience with a particular product or service
• Recording/accompaniment of decision-making processes
• Can be combined with other ethnographical projects
• Up to 30 people

Description

• Recruitment and invitation of participants to take part in the forum conforms with screening specifications
• Participants log in with user name and password (access only for the selected group of people)
• Project director/moderator programs the diary and monitors it on a daily basis
• Participants record their experiences and thoughts regarding the subject/product every day
• Possibility of interaction with other participants if desired
• Analysis time: approx. 2-3 weeks
• For one’s own area it is possible to discuss questions/system problems and to have a corrective, regulating influence on the moderator
  

Advantages

• Possible from any location
• Possible at any time
• Opportunity to questions very small/widely distributed groups of people (niches)
• Anonymity of participants among themselves, e.g. in the case of "sensitive” subjects
• Possibility of expanding contributions with photographs, links and/or pictures
• Component/extension of ethnographic market research