• Digital at GfK
• Geomarketing
• Purchasing Power Index
• Concepts & Products
• Market Structures
• Brand & Communication
• Market Launch
• Price
• Psychologic Market Research
  • Creative Groups
  • Psychological Creative Workshops
  • In-Depth/Expert Interview
  • Ethnography
  • Guided Tours
  • Genius
  • Focus Groups
  • Video Metre Test in Focus Groups
  • Focus Groups for Website Evaluation
  • Qualitative Webtest
  • Eye-Tracking
  • Tachistoscope Test
  • Ad*Vantage®/MULTIMEDIA Online
  • Ad*Creator®
  • Online Focus Groups
  • Bulletin Board Discussion
  • Online Diary
• Satisfaction & Loyalty

Guided Tours

A Guided Tours study revolves around your P.O.S. In one or more guided tours of small groups the atmosphere, physical properties and surroundings of the shop, product presentation and range of offerings are examined in the real world.

The respondents are directly influenced by the conditions in the shop, which also play a crucial role as far as the attitudes and actions of other consumers are concerned.

Advantages

• Customised study flow
• Great flexibility
• Direct, in-depth insights into consumers’ decision making
• Combination of the individual and the group approach
• Preparation of strategic marketing recommendations
• Broad Range of Application (pdf, 210 KB) 

For a more detailed, brand-specific analysis, a combination with Creative Group ›› scenarios is possible.