Focus Groups
"The fast way to better understanding of consumers’ attitudes and motives”
The Focus Group method is a qualitative research instrument in which a small group of participants rationally discuss a specific topic under the guidance of a psychologist/moderator.
Advantages
- Broad range of applications
- Results obtained very quickly
- Possibility of direct observation by the client
- Benefits of group dynamics
- Use of various techniques
- Relatively low cost
A comprehensive Range of Different Ways of Conducting Focus Groups (pdf, 68 KB) makes it possible to effectively address a broad spectrum of objectives.
Here you can have a look at our facilities and technical equipment (pdf, 64 KB).
Contact
Dr. Christine Buchebner
Tel. +43-1-71710-119
E-Mail ››