Ethnography
"A picture is worth a thousand words”
With ethnography you can form a better, more informative and more clearly differentiated picture of your target groups.
Ethnography enables you to get to know members of a target group better through their portrayals of their daily life, including such things as verbal descriptions, video recordings, photographs, newspaper clippings, etc. This makes it possible to gain new, previously inaccessible insights.
Advantages of ethnography
- Deeper insights into consumer behaviour
- Provides reality-oriented access
- Comprehensive picture of consumer behaviour
- Search for new approaches and possibilities
focused on consumers
innovative
holistic
Contact
Dr. Christine Buchebner
Tel. +43-1-71710-119
E-Mail ››