• Digital at GfK
• Geomarketing
• Purchasing Power Index
• Concepts & Products
• Market Structures
• Brand & Communication
• Market Launch
• Price
• Psychologic Market Research
  • Creative Groups
  • Psychological Creative Workshops
  • In-Depth/Expert Interview
  • Ethnography
  • Guided Tours
  • Genius
  • Focus Groups
  • Video Metre Test in Focus Groups
  • Focus Groups for Website Evaluation
  • Qualitative Webtest
  • Eye-Tracking
  • Tachistoscope Test
  • Ad*Vantage®/MULTIMEDIA Online
  • Ad*Creator®
  • Online Focus Groups
  • Bulletin Board Discussion
  • Online Diary
• Satisfaction & Loyalty

Ad*Vantage®/MULTIMEDIA Online

International pre-test system for
TV commercials/print ads/posters

The premium method for your premium product!

A more flexible and faster test

The purpose of the test is disguised by the declaration that it is a multimedia test (by comparison, in the "CLASSIC” AD*VANTAGE®/TV commercials are embedded in a framework of programme films)

Implementation as an online test yields all the advantages of online recruitment.

AD*VANTAGE® helps make it possible to identify and evaluate the success potential of individual ads by studying behavioural reactions on the basis of validated core measurement criteria.

Flow

Advantages

• Indirect enquiry regarding positive feelings about/inclinations towards the brand (pre-measurement before ad is presented in the block and afterwards in a "prize contest”)
• Results are compared with norm values in the GfK database
• N = 120 respondents
• Qualitative diagnosis for TV commercials/print ads/posters