Ad*Creator®
The GfK Austria (storyboard) pretest on a video basis!
This standardised storyboard pretest enables you to check your advertising concept at an early stage. Through a (combined) presentation of pictures and sound on video, a very realistic impression is created.
A scene-to-scene analysis makes it possible for precise statements to be made about the pictures’ ability to attract attention as well as their appeal.
The findings of the test (N=75 target persons) can be compared with databank values.
Contact
Dr. Christine Buchebner
Tel. +43-1-71710-119
E-Mail ››