• Digital at GfK
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Geomarketing

Regional Planning and professional reporting
Software, mapping, market data from our own sources

Why Geomarketing?

GeoMarketing is the integration of geographical intelligence into marketing and company data to empower better decision-making within the company. Company decisions draw their life-blood from the information upon which they are based and that information must be processed. Geomarketing is able to cast a light into the darkness of many a question by bringing unwieldy data into a local context and then presenting it in an easily understandable format as a map. It is often possible to make even very blurred interrelationships clear in this way.

Marketing and Sales

GfK Austria has prepared two different solutions in the software sector. RegioGraph 2009 Analyse offers everything that is important for marketing and the analysis and reporting of complex data whilst RegioGraph 2009 Planung is a software package which exhibits not only the strengths of RegioGraph 209 Analyse, but also includes tools for use in sales sector planning and optimisation, as well as making it possible to undertake geocoding of your data to street-level accuracy.

With the licence price lying at Euro 998.- (Regiograph 2009 Analyse) and Euro 2,996.- (RegioGraph 2009 Planung), it is affordable for any company which may be interested in making use of it. If you already have earlier versions of RegioGraph or DISTRICT, find out more about our upgrade offers.

Maps and Data

GfK Austria is able to offer a range of maps for Geographical Information systems (GIS) which covers the entire world and is also not limited to the use of its own applications of RegioGraph and DISTRICT. As a market research Institute, GfK is able not only to deliver the GfK Purchasing Power data ››, which have become standard and which are included in the price of the software packages, but also a wide range of other data which expands the service to a successful Geomarketing tool.

Typical areas in which Geomarketing can be used