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GfK and Kantar partner to offer a breakthrough in online data quality

July 27, 2010 - Today GfK Custom Research North America and Kantar announced the formation of an important new alliance devoted to the advancement of online data quality. In response to concerns by industry leaders such as P&G, Microsoft, Coca-Cola and General Mills about online data quality, GfK and Kantar are launching a comprehensive quality service that includes a suite of tools to validate the physical address of online respondents, identify respondent uniqueness and overlap across sample sources as well as capture category participation using a common standard.
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Germany: Consumer Climate at summer peak

July 27, 2010 - The good performance of the German football team in the World Cup, the warm summer weather and the upbeat news from the employment market have generated positive sentiment among the people of Germany. Economic expectations rose sharply in July. more >>

GfK Group: Energy efficient TVs save money

July 21, 2010 - Consumer electronics are increasingly focusing on the issue of energy efficiency. On a European level, the EU Commission is intending to introduce energy labels for televisions by 2011 at the latest. Depending on their size, the manufacturer and the technology, televisions in particular offer considerable savings potentials for consumers. more >>

USA: GfK Future Buy Study Unveils New “XTreme Shoppers,” Poised to Change Shopper Marketing Dynamic

July 14, 2010 - GfK Consumer, a division of GfK Custom Research North America, today announced highlights from Future Buy, its first annual integrated study of shopping behaviors. Based on an innovative mix of research methodologies including qualitative, trend spotting from GfK’s Roper Reports®, web-based shopping patterns and in-store navigation, the study identifies a new breed of consumer as well as the emergence of the next evolution of the shopping experience. more >>

Germany: Price war in German food retail industry is only justified to a limited extent

July 12, 2010 - Only a few product groups in the German food retail industry are subject to a genuine price war. This is the finding of a joint survey conducted by GfK Panel Services and SAP Germany, in which the 275 most popular product groups in the area of fast moving consumer goods (FMCG) were investigated in terms of price sensitivity among consumers across Germany. Food retailers therefore have far greater leeway in their pricing than is generally assumed. more >>

GfK Group:
In between premium and low-cost – the middle is alive and well

July 09, 2010 - Be it the middle class or the middle bracket brands – how important is "the middle” in society, the economy and the consumer world? Does it merely represent a boring average? Is the middle shrinking to the benefit of the fringes, or is it in fact enjoying a revival? These questions were central to the issues under discussion at the annual GfK Conference, which was held today for the sixtieth time and attended by around 500 market research experts from Germany and abroad. more >>

GfK Group expands network

July 08, 2010 - The GfK network is expanding. GfK has become the first foreign market research organization to establish an independent subsidiary in Saudi Arabia. The Retail and Technology sector has opened a new branch in Kenya. GfK has acquired the outstanding shares of the GfK Mode subsidiary in India and GfK Kynetec in the UK. And in Brazil, GfK’s subsidiary IFR has increased its stake in Shopping Brasil. more >>

Consumer Confidence Barometer in CEE
June 2010

July 07, 2010 - Questions concerning Consumer Confidence Barometer in CEE - June 2010 more >>

In search of the digital consumer

June 24, 2010 - How do companies reach their customers in the digital age? An international GfK conference dealt with this very question. "The Digital Connected Consumer” was the topic of this year’s GfK Research Summit, which was held in Vienna in mid-June and attended by around 300 marketing experts. more >>

German Consumer climate stable despite austerity package discussions

June 23, 2010 - Following the slight decline in the previous month, the consumer climate in Germany will stabilize once again in July. A marked rise in consumers’ propensity to buy is currently being observed. However, discussions about increasing financial strain as a result of the upcoming austerity package are increasingly unsettling consumers, and positive reports on the eco-nomic situation and labor market are doing little to change this. more >>

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