GfK News

GfK wins new media research contracts in Central and Eastern Europe

Nuremberg - GfK has further cemented its status as a competent, reliable media research partner with six new contracts in Central and Eastern Europe.

It will now be delivering audience measurement data for a range of media in Romania, the Ukraine, Belarus and Russia. more >>

 

Matthias Hartmann is CEO of GfK

Matthias Hartmann takes up his position as the new CEO of GfK SE

Nuremberg, December 1, 2011 – Matthias Hartmann (45) is today assuming responsibility for GfK as the new CEO, succeeding Pro-fessor Dr. Klaus L. Wübbenhorst. more >>

USA - New Automakers on The Block - Indian and Chinese Automakers Must Overcome Obstacles to Gain Market Share Among American Consumers

August 18, 2011 - As a wave of new models from Chinese and Indian auto manufacturers, including BYD, Mahindra and Tata, are poised to debut in the United States in the coming months, researchers from GfK Automotive found that significant barriers exist for these automakers to gain market share among American consumers. more >>

Germany: Four million households switch energy provider

August 17, 2011 - In the first half of 2011, around 4.5 million households in Germany switched energy supplier. These are the findings from the new panel survey GfK EnergyTracking, which investigates consumers’ supplier changing behavior in the electricity and gas markets on a monthly basis. more >>

GfK records excellent half-year performance

August 15, 2011 - The GfK Group continued the pleasing growth trend already established in the first quarter of 2011. In the second quarter of the year, GfK achieved a significant increase in sales and income compared with the first quarter of 2011 and the same period in the previous year. In addition, net debt was considerably reduced. In view of the continuing good order intake and the business trend to date, GfK confirms the guidance it gave at the start of the financial year, despite the current uncertain global economic situation. more >>

German market for technical consumer goods in robust condition

August 11, 2011 - According to GfK Retail and Technology, the overall market for technical consumer goods in Germany recorded a growth of 3.2% in the second quarter of 2011, representing a total sales volume of EUR 11.2 billion. Small and major domestic appliances (SDA and MDA) and information technology (IT) in particular, were responsible for this positive half year balance. As expected, growth rates for consumer electronics (CE) are declining compared to a strong selling year 2010. more >>

Mobile Internet use continues its onward march

August 04, 2011 - Mobile Internet access is increasingly popular amongst Austria’s young people – and it is those living in the big cities, above all, who are setting this trend. Young Austrians primarily acquire the information they seek about day to day events from the TV and the Internet. These are some of the results of the current Youth Survey from GfK Austria‘s Social and Organisational Research department on the topic of "Online Life Worlds” for 12 to 24 year old Austrians who have access to the Internet. more >>

Change of CEO at GfK SE

August 02, 2011 - In its meeting today, the Supervisory Board of GfK SE appointed Matthias Hartmann as the new CEO of GfK SE with effect from January 1, 2012 at the latest. more >>

Beyond Clicks: Advertising Research Foundation Develops Premier Information Destination for Researchers

August 01, 2011 - As an industry leader in the advertising media measurement space, the Advertising Research Foundation (ARF) has completed a website usability study to dramatically improve the user experience for visitors to the ARF website. Utilizing the user experience expertise from GfK SirValUse and GfK’s proprietary nurago technology, the ARF developed a holistic data analysis and actionable set of insights to evolve the ARF website into the premier destination for advertising researchers. more >>

Considerable demand for Brazilian Mobile PC’s

July 26, 2011 - In Brazil, computers are among the categories with the highest volume variation; 18% when comparing year to date (YTD) demand for 2011 (January – May) with the same period in 2010. The Mobile PC market recorded 27.5%, Digital cameras 17% and PTV’s 49%. more >>

Debt crisis weighs on German consumer sentiment

July 26, 2011 - Following the positive development in the previous month, consumer sentiment in Germany has dampened in July, with decreases in both economic and income expectations. The overall indicator is forecasting a value of 5.4 points for August, following a revised value of 5.5 points in July. more >>

Southeast Asia: Washing machines spur growth of the major domestic appliances market

July 21, 2011 - The robustness of the Major Domestic Appliances (MDA) industry in Southeast Asia brought in sales totaling more than USD 2 billion in the first five months of 2011—a 10 percent growth compared to the same time period last year. The six key markets of Singapore, Malaysia, Thailand, Vietnam, Indonesia and the Philippines reported over 7.2 million units of air-conditioners, refrigerators, washing machines, and microwave ovens being sold since the beginning of the year. more >>

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