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Quality Management

Deployment of a Quality Management System (QMS) in the Data Collection Department at GfK Austria GmbH.

Regulation of the internal running of a study as well as the collaboration with the interviewers and Mystery Shoppers.

Updated on a continual basis and brought into line with current technical standards.

Conforms to the ESOMAR (European Society for Opinion and Market Research) and VMÖ (Verband der Marktforscher Österreichs/Association of Austrian Market Researchers) regulations 1997 –2000 in accordance with ÖNORM EN-ISO 9001 certified by ÖQS fulfils the GfK IQS-Standards.