About GfK Austria
GfK Austria was founded in 1950 as Dr. Fessel Institute for Market Research and since 1972 has been an integral part of the GfK Group . Established 70 years ago as Germany’s first market research company, with more than 150 subsidiaries and participations in 100 countries on five continents, the GfK Group is one of the leading market research organizations. Of the current total of more than 10,000 employees, some 160 work in Austria.
GfK Austria is the leading market research Institute in Austria with a broad spectrum of specialist services. We provide information services for clients from industry, retail, the service sector and the media, which they use for their marketing to existing and potential clients as well as to distinguish themselves from the competition. As a company with a long tradition, we are careful to maintain the continuity in our work that comes with decades of success in the business. At the same time, it is innovation and progress which are the driving forces of our activities.
In 1989, under the guidance of GfK Austria, the creation of a network of GfK subsidiaries in Central and Eastern Europe was initiated which today comprises 20 subsidiaries in 19 countries.
